The Heart Behind Love, Lena

Rooted in resourcefulness, wrapped in love: Love, Lena is our way of passing down the warmth and wisdom of Lena Mae Powell, our founder’s maternal grandmother. A master of making “a little goes a long way,” Lena thrifted with intention—not just to save, but to provide her family with dignity, comfort, and joy.

One of our founder’s most treasured memories is tagging along to a thrift store tucked inside a plaza on Gresham Road in Atlanta. At just six years old, she bounced behind Lena, wide-eyed, hunting for what they called “thrifted treasures.” That day, she fell in love with a pair of denim overalls and a book titled Is Your Mama a Llama?—and of course, at the checkout counter, Lena said yes.

That spirit of saying “yes” to possibility lives on in Love, Lena—matching Style Supporters with Style Seekers to share clothing, save money, and elevate households across our community. Every garment shared is more than fabric—it’s a piece of Lena’s legacy.